COMMERCE
Not long ago, the idea of a billion dollars in commerce online seemed attainable only by companies whose names we knew. Now they are showing up at Etsy and Amazon.

Which Shopify Themes and Plugins Are Best For Early Days?
Congratulations! You’ve made the decision to offer your products or services for sale. There are many steps in getting to the decision. This article is one in a series of…
Why Shopify Instead Of Etsy Or Amazon?
Shopify has emerged as a popular e-commerce platform for both large and small businesses, offering a range of benefits that make it an attractive choice for reselling goods and services.…
Platforms, Marketplaces, and Channels
I remember being in the busy Dan Leininger & Sons General Store in Akron, IN. My grandfather was a son of one of the sons, and he was talking to…
Commerce Knows No Location
Most folks seeking to build a business know that some businesses require a local presence. Home services such as lawn care, painting, plumbing, roofing, and similar are best retained locally,…