COMMERCE

Not long ago, the idea of a billion dollars in commerce online seemed attainable only by companies whose names we knew. Now they are showing up at Etsy and Amazon.

Shops in a bazaar
Commerce is sometimes on the sidewalk and sometimes indoors and often online.

Themes and plugins

Which Shopify Themes and Plugins Are Best For Early Days?

5 min read

Congratulations! You’ve made the decision to offer your products or services for sale. There are many steps in getting to the decision. This article is one in a series of…

Shopify plugins

Why Shopify Instead Of Etsy Or Amazon?

3 min read

Shopify has emerged as a popular e-commerce platform for both large and small businesses, offering a range of benefits that make it an attractive choice for reselling goods and services.…

Sign shows the store is Open For Business.

Platforms, Marketplaces, and Channels

5 min read

I remember being in the busy Dan Leininger & Sons General Store in Akron, IN. My grandfather was a son of one of the sons, and he was talking to…

Commerce Knows No Location

Commerce Knows No Location

2 min read

Most folks seeking to build a business know that some businesses require a local presence. Home services such as lawn care, painting, plumbing, roofing, and similar are best retained locally,…